Monday Morning Marketing

5:00 a.m. I'm waiting for the emails with clients' weekly coffee, breakfast, lunch or dinner specials from three different time zones. Daylight savings time and the fact that the espresso has not kicked in is making it a bit confusing. Weekly posts were written and scheduled Sunday. As the caffeine awakens brain cells, I began to panic about the scheduling times. Each clients' audience is different and I worry that I've posted the wrong pic and contents.

It is my obsessive compulsiveness that makes me good at marketing strategies. I write daily blog posts for our marketing and business consulting websites, but they do not represent the realities of marketing. Friday (I think that was Friday) we started our day at 5:30 a.m., firming up the day's schedule and going over the strategies for clients'. After researching a group of artists' who had approached me, I had made the decision that I could not market their work. By 8:00 a.m. we were in the middle of nowhere, in a town with a post office, 10-12 houses and an abandon school that now housed an artist colony. (no directions needed).

By 9:00 a.m. I had agreed to develop and market their social media presence.
Five towns - nine clients later - 8:00 p.m. we are sitting in the lobby of a Victorian Inn in the Victorian Capitol of the Midwest getting information for the website and social media (80 miles from where we started).
 I can add "Cow on a Plate" and the "Bulls, Beer, and Balls" event to my resume.

5:30 a.m. Saturday - searching for coffee. 7:30 a.m next town, next client - only espresso machine for 100 miles. OMG! the locals know my name and are posing for pictures for the fanpage.

8:30 a.m. on the road to Fairbury.http://www.fairbury.com/

Updating, answering emails, the winery accepted our bid, the body shop accepted our bid........putting together a booth for an Autism fundraiser at 6:00. I met a woman at one of our workshops who designed a simple yet awesome tool to teach her autistic daughter task management and we are test marketing it at the event.

Loud music, clowns, disco ball, sugar cookies with sugar frosting, cupcakes with sugar frosting, sugar candy, soda and 50 kids under ten - and a product they can't keep their hands off of. The things my nightmares are made of. (One of my clients is a health food store, after writing about sugar I believe it should not be consumed by children or adults).

Time to check for updates on the Chicago American Beauty Show and my Colorado clients are getting up. Biz in Colorado moves quickly and there are April 1 deadlines. Can't wait to get back home. I'm craving Loxs and looking forward to meeting with my favorite graphic designer and artist, Dennis Dunn, and Joan. The Wild Eye Galleryhttp://thewildeye.com/ He understands image and branding for businesses. Dennis' business experience has enabled him to produce effective logos for my eclectic client base.

Marketing is not a post it's a strategy. Having a fanpage does not mean it will magically bring you customers.

Rediscovering Evergreen, Colorado

The last three years have brought a change in the businesses and people of Evergreen. Many of the people that gave Evergreen its personality, energy, and "sparkle" have moved on. The unique businesses have been replaced with new ventures. The beauty and quality of life has not changed or faded. It is time to rediscover Evergreen, Colorado.